Hello Kitty transforms into a magical girl

Sanrio's indoor theme park "Sanrio Puroland" is currently holding an event called "Hello Kitty 50th Anniversary" to commemorate the 50th anniversary of the popular character Hello Kitty. As part of the second collaboration project with illustrators, the Hello Kitty costume design drawn by the creative group CLAMP has been unveiled for the first time. An illustration of Sakura Kinomoto from Cardcaptor Sakura wearing a costume matching Hello Kitty was also unveiled.

"Hello Kitty 50th Anniversary" will be held for approximately one year from November 1st to December 31st, 2023 as an event to commemorate Hello Kitty's 50th anniversary. From May 1st, as the first collaboration project with an illustrator, a greeting project with Hello Kitty in a costume drawn in collaborative art with digital creator Tera Terada will begin. Content that will liven up the anniversary year is appearing one after another.

As the second part of this collaborative project, the Hello Kitty costume design drawn by the creative group CLAMP has been unveiled for the first time. The large-scale illustration depicts Hello Kitty flying through the sky holding a cane in the shape of Hello Kitty, with the rainbow that is the symbol of Puroland in the background.

Furthermore, to celebrate Hello Kitty's 50th anniversary, an illustration of Sakura Kinomoto from Cardcaptor Sakura wearing a matching costume was also drawn. CLAMP also commented on this collaboration, saying, "The concept is ``What if Hello Kitty becomes a magical girl?'' We also drew Sakura-chan in a matching costume wearing a hat of a different color.'' There is.

Both designs are special designs exclusive to Puroland, and will be on display at Lady Kitty House from May 24th. Other original goods such as clear files, acrylic stands, acrylic key chains, and tin badge sets will also be on sale from July.

Additionally, Hello Kitty wearing the costume depicted in the illustration will also appear at the Lady Kitty House's "Lady Kitty House Special Costume Greeting'' and the "Welcome Greeting'' at Puro Village. I can't wait for the opportunity to meet you in various places.

In addition to this, "Hello Kitty 50th Anniversary" will feature a project featuring Hello Kitty's twin sister, Hello Mimmy. From June 1st, she will appear at the welcome greeting wearing her 50th anniversary special costume.

In addition, the popular "Special Greeting'' where you can have a character all to yourself for one minute will now be available as an even more special "Special Pair Greeting'' (paid, advance reservation required), and special events at the museum's restaurant will be held only on the day of the event. There are many things like an anniversary party being held. Be sure to visit Puroland to experience the ever-increasing "Hello Kitty 50th Anniversary."