"I LOHAS" x "Bocchi the Rock!" Collaboration Again

The second collaboration project between "Bocchi the Rock!" and the natural mineral water brand "I LOHAS" has been decided. The band "Yuuzou Band" in the work will write their first tie-up song for "I LOHAS". Ahead of the unveiling of the new song, a "song offer video" was released on August 1st, and a project to win goods has also started.

"Bocchi the Rock!" is an anime based on a four-panel manga by Hamaji Aki, serialized in Houbunsha's "Manga Time Kirara MAX". The story depicts the growth of Goto Hitori, an extremely shy and gloomy girl who joins a band called Yuuzou Band, and the three unique members, Ijichi Nika, Yamada Ryo, and Kita Ikuyo.

When it was broadcast as a TV anime in the fall of 2022, it gained tremendous support both domestically and overseas. In terms of music, the full album "Yuzou Band" by Yuzuru Band created a big sensation by winning the No. 1 spot on the Oricon "Digital Album Ranking by Sales by Work" and the Billboard JAPAN "Annual Download Album Chart" in 2023.

The first part of the theatrical compilation, "Theatrical Compilation Bocchi The Rock! Re:", was released on June 7th and was well received, attracting 400,000 viewers and grossing over 620 million yen. The second part, "Theatrical Compilation Bocchi The Rock! Re:Re:", will be released on August 9th.

The collaboration between "I LOHAS", which has the brand theme of "water that changes the future in a very natural way", and this work, which is popular for its natural and unique characters, was first held in 2023. Original content was produced and attracted so much attention that it became a trend on social media.

This year, the second part, "Bocchi The Rock! Yuuzou Band, a band that appears in the work, will create a new song inspired by "I LOHAS" as their first corporate tie-up song. The tie-up song "Boku to Sangensho" will be included in the mini-album "Re: Yuuzou Band" to be released and distributed on August 14th, and will also be released as "Boku to Sangensho Special Movie" on the official Aniplex YouTube channel from August 26th.

Prior to the release and distribution of the tie-up song, the "Song Offer Movie" that depicts the behind-the-scenes of the new song's production began to be released on August 1st. In addition, a campaign is also being held where you can win original pick-shaped stickers and "Coke ON" drink tickets. In reference to the "rock" in "Bocchi the Rock!", if the number of views of the "Song Offer Movie" reaches 690,000, the number of winners will increase from 690 to 6,900, so fans should definitely check it out.