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2024 Sanrio Character Award

2024 Sanrio Character Award

The "2024 Sanrio Character Award'', which marks the 39th time this year as a popularity voting event for Sanrio characters, started on April 11th. Voting has also begun at the same time for the "2024 Sanrio Character Awards Partner Category,'' where 28 groups of Sanrio characters partner with characters from companies and local governments will enter.

The "Sanrio Character Award'' was started in 1986 in Sanrio's monthly newspaper "Ichigo Shimbun''. This is a popularity voting event in which characters selected from over 450 Sanrio characters enter and their rankings are determined by the number of votes cast online and at Sanrio shops.

This year, 90 characters entered. The three characters “Cinnamoroll,” “Pompompurin,” and “Kuromi” have dominated the top three for two years in a row, but this year, the momentum of “Hello Kitty,” which is celebrating its 50th anniversary, and “Peta Peta Minirian,” The rankings of first-time characters such as "BUDDYEDDY'' and "Hanamaru Obake'' who debuted from the user participation project "NEXT KAWAII PROJECT'' will also be interesting. Will “Cinnamoroll” achieve his first five consecutive victories, or will there be another upset?

In line with this year's theme, "Sanchu~The feeling of love that I share with you~," you can enjoy the "Sanchu Game" on the voting site, as well as receive random replies of gratitude from 90 charactersX (formerly Twitter ) campaign, and the creation of this year's special "Sanchu'' award, which will be given to the 39th place character. In addition, for the first time, designs for all 90 characters will be available for a limited time in the customization service "MY SANRIO", which is exclusive to the Sanrio Online Shop main store.


The final results will be announced at "SANRIO FES 2024" to be held at Tokyo Big Sight on June 16th. Enjoy the 2024 Sanrio Character Awards, where you can express your love for Sanrio characters through various means such as voting.
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